White Shirt Project

The White Shirt Project
“Woman Confident”

We invite you to read what is shared here in it’s entirety to better understand the purpose.

Confident Women Group-8470

The judgement stops with women.

If we stop judging each other society will as well. This might not be said for all of the world, but it has to start somewhere.

The judgement is actually natural. Our instinct is to compete for a mate.

However, our human minds have developed to a point where we can differentiate ourselves from this primal instinct. Women today are wise enough. We can learn to view other women with a curiosity. To consider the person inside the shell and the beauty of their soul, their natural gifts, education, skill and experiences – rather than a physical competitor. It is something we can control and teach our children. We can think to turn it off. Feeling confident at any stage is about knowing who we are.

The inner glow we carry – is our friendship, our desire to share, our leader qualities, and our inner nurturer. It’s about time we become more effective as a whole, rather then segregating each other. This also means collaborating with the entire population – men and women.

Self-acceptance is the first step for women to ignite the inner confidence and to see themselves as a “contributor” and “valuable” – it starts with us as women. We are “whole” and “complete” as we are and we not just about our size.

So Threaditorial decided to do something about it!

Threaditorial’s founder, Teresa Lindsay, had an idea to create a way for women to have a chance to say “I Accept who I AM and Where I AM in life.”

With the wonderful collaborative support of photographer Alan Smith and Elate Cosmetics founder, Melodie Reynolds, they came together to create “The White Shirt Project – Woman Confident” and share a message of acceptance in hopes of inspiring more women to do the same.  And to start a new conversation through visuals – for the future women of the world. 

It’s a message to say that our job, our face, our age, our role, our body  – doesn’t define us – our character does. It’s ok to say I love my body. I love my mind. I am beautiful. 

The goal within “Woman Confident” is to explain this message of acceptance in a simple way that connects with women young and old, tall or petite, here or around the globe – in one photograph. A simple powerful image taken in the way the women wished to be photographed. Wearing what they felt confident, sexy, smart and beautiful wearing.

Meet the women who volunteered...
(Front Left to Front Right) Teresa Lindsay (Founder, Threaditorial), Stacey, Lisa, Brenda, Helga, Leah, Pamela, Melodie (Elate Cosmetics), Sandra and Angela, (missing is Alexa). Women!
THIS is us in our every day…

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Let the Fun Begin…

It’s important to note – the women chose their attire, we helped with some make-up to their liking,
added a huge fan, loving support and help posing (most were so natural after the first few minutes) and ask each to wear a white shirt by a a local fashion designer,

Iain Russell – “Is This Men’s Wear?


And took a photo with each woman.
Then POW, INNER Confidence on the OUTSIDE!

These women each have a story. They are friends and colleagues of Teresa Lindsay.

Not one is a professional model.


The results of this extraordinary photo shoot are below.
The women selected their photo(s).

They also chose how much of themselves they wished shared publicly.
There were more stunning shots the women kept just for themselves or their loved ones.


This is their message of acceptance using “a photograph.”
There is LOTS of Character and Sexy Confidence in these images to last a lift time!
NOTICE: Some women chose to leave their clothes on!

A simple, powerful visual to say “I LOVE WHO I AM.”


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The photo of each woman is done in a similar way so we can see the women,
their expression and include a quote to hear their words.


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The white shirt was key.

It was the common element. It represented ALL COLOUR – symbolizing
all women – all shapes, all sizes, all ages, all colours, all walks of life.

The IMAGES blew us away (and happily them aswell).

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What’s amazing is that’s all it took (a fan, some make up and a white shirt) to have them feel (and see) the inner confidence on the outside.

The small about of effort to pivot or add the visual for a woman’s perception of herself.

And there was so much love.

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“For these fantastically bold and awesome women volunteers, this is a sparkling moment, capturing confidence, however this has not been the case their whole life. Each has gone, or is still going, through personal challenges, issues with body image or a disability.
But can you see it?” shared Teresa Lindsay.

Lindsay continues, “They have each realized that they are bigger than their circumstance, and THAT did not just come from a photo. Being bold and making the choice  to shine no-matter-what is something we all can do. This just shows you it’s possible.”

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We are using this an opportunity to share a message of “acceptance” and help create visuals to train our brains to SEE women of all ages, all sizes.

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And to help more women, men, and society to look at each other with less judgement, an open heart…

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and to make an ask: to approach everyone with more curiosity, admiration and celebration!


“Every person has a life story. Get to know the story.
And create the best story for your own life.  Life is a mind game; the one in your mind.
So is our how we view ourselves and those around us.” ~TL

“It’s cliché, however, be the example you wish to be or see in the world. Love outward towards yourself and others and it comes back, maybe from somewhere else, but it comes back!” Teresa Lindsay, Founder Threaditorial.

The incredible clean eco-friendly safe cosmetics where gently and lovingly applied to the faces for this shoot by Elate Cosmetics Founder, Melodie Reynolds...

Our mantra is… Putting on mascara isn’t going to change the world. But it may change your perception of yourself just a little, so you can. Go forth and feel beautiful!”

Our photography support team, included award winning Photographer Alan Smith, whose talent and wonderful supportive demeanour made it possible for these outgoing women to be who they truly are in front of the camera. And Threaditorial’s Founder Teresa Lindsay herself took the camera for nearly half of the images, laughing, cheerleading, and working the shutter.

Many thanks to all the women of  “Woman (who found her) Confident” for volunteering to help share this message of acceptance – The White Shirt Project.

If we get a response from men to do something that would give them the same type of experience then you can bet there is a Confident Man Project coming in the future!

Behind the Scenes
Watch and Hear it in their own words! 

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