Behind the Scenes Blues

This month we go on location for a quick snap shot of local publication Y.A.M. at work in studio VIC42 with a custom couture piece from my collection #ss2016 Teresa Lindsay Couture. The design is a #geofashion dress done in soft cotton jersey with an 80’s angled pattern in blacks and royal blue. This creation came at the request of fashion stylist, Janine Metcalfe for a distinct series on a spread titled “Moody Blues.”

Special thanks to photographer Jeffery Bosdet, model Katie Keough, and make-up by Melodie Reynolds of Elate Cosmetics.


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Island Layers Spring

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Go all the way – if you layer get playful!
Ladies with layers and individual style explore spring layering….

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Imagine this – they could switch boots!

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Bold hair colour and fun ways to accessorize means owning the look.
Understandably not for everyone it’s all about expression with hair.

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Hair ties and scarf combinations can mix things up in your weekend wardrobe.

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Pets are people too. The most loving accessory!

Lower Johnson Street, Victoria BC

Men’s Spring Textures

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Layers matter as much in men’s fashion as women’s. Consider this
customized look created by the owner – the texture, solids, patterns,
hand-screened details and…

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contrasting finishes create a truly personalized statement!

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And there is always talk of cameras between the fellas!

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Details down to the hat, purchased moments before at Robert’s Hats.

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Government Street, Victoria, BC

Spring Layers – I

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Spotted a new hat fresh from France!
Yes the one on the left… and the layers of Westcoast Spring weather include
hats or toques with curls / waves, a pop of colour (reds and blues) and…

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 solid bottom darker colours that always keep you looking taller!

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Carry-all hand bag with fine finishings and multi-colour scarf to pull together with multiple outfits.

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City casual-chic ladies!

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Lower Johnson Street, Victoria BC


Behind the Scenes with Ivan Meade


Behind the scenes
of Behind the scenes…. love this shot of Ivan Meade taking his versions too!
The very talented team as we have said before worked tirelessly to produce a brand building photograph of Ivan Meade’s first collection of designer interior fabrics. A creative undertaking that we especially proud and honoured to be a part of.

Thanks to a beautiful fog that rolled in we had a natural white wall illuminated by the sun, a complete gift and total surprise that helped make this such a memorable photograph.

Please leave comments below that you would like to make and we will be sure to share them with the team!

Al Smith and team setting up lighting


Hair on model Mary Rubin by Lab Salon


Ivan and Monika Kurc


Perfectly bookended fabric matching for the 12 yards of fabric – uncut – to create an elegant couture dress.


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Threaditorial founder and stylist Teresa working in behind Mary to help with positioning and fabric placement.

Breakwater, Victoria, BC


Mary in studio with Melodie Reynolds of Elate Cosmetics


Team photo before heading out – IPhone Pic thanks Al Smith.

Victoria, BC

Toque Series – Black on Black

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Click the image to reveal the whole look…

Weekends, days off and two-day or three-day hair wouldn’t be the same without them on the west coast.
This is especially fun when you pair the toque to your own hair colour…
add soft waves and your afternoon outdoors is quick and easy!

Quick morning tip:
If you go with a black toque any colour works in the middle if you pair it with black pants.

Find a few toques that work with your look, hair colour and pant / skirt collection.
Keep make up lush and natural.

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#Streetstyle Model: Jennifer Utley of Seattle!
Founder of Project Girl Crush
Thank you for pausing for pictures. Please come back and visit us any time!

Discovery Street, Victoria, BC