Men’s Spring Textures

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Layers matter as much in men’s fashion as women’s. Consider this
customized look created by the owner – the texture, solids, patterns,
hand-screened details and…

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contrasting finishes create a truly personalized statement!

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And there is always talk of cameras between the fellas!

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Details down to the hat, purchased moments before at Robert’s Hats.

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Government Street, Victoria, BC

Is This Menswear? Show


So the question is…
Is this Menswear?  I own one of their shirts. Plus there’s art.
Great men’s shirts and clothing, great location (below),
interchangeable shelving for small space concept, great art, great gift ideas…

Check it out (guys and gals) – scroll our photos from the show!

Located:  1014 Meares Street, one block behind the Mosaic Building (top of Fort).


Clothing and a Show
Happened Tuesday December 16th.






















Photo Credit – Al Smith

Is This Menswear? Victoria BC
Local Designer – Wear if you like it!


Man and Dog

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Often all it takes is a dog to make an outfit!
Really the attention grabbers are going to be three things:
cool pants in a cool colour (love this wine shade, skinny leg),
a puppy and a great smile!

Great skinny tie with a dense, almost knit, fabric very original.
And the charming pocket square, polka dot no less!
Lots of blues in various shades right down to the socks.

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Discovery Street, Victoria BC

Iain Russell – Designer & Creative Director / Photographer

Any fashionable man or one who wants to care more about the way they dress (and means it) needs to consider reviewing the work of Iain Russell. He is bold, outspoken and isn’t stepping into the spotlight as a style icon with his blog. Really, its a public daily journal of images – Iain and what he wears each day.

In my conversation with Iain, he was very literal and rarely messes around about fashion which is refreshing. It’s also the way creatives and designers need to be to hold their own in flooded industries where there so much available that is poor quality.

On the subject of ‘what is fashion’ Iain stated, “Menswear is getting dressed.That’s it. And dressing for the weather. People look at fashion and say it’s scary. It is – when you are ‘trying to be fashionable.’ It should really be second nature. And you have to be interested to begin with. It’s about self educating. If you are not looking at fashion or appreciating it, you won’t become fashionable.”

His experience working in fashion retail also demonstrated for him that many shoppers couldn’t understand what was right in front of them – even with lots of great product. Iain feels it’s about the connection to fashion – working with someone -in person, or online, and sharing the excitement mutually when the customer finds what they want and sometimes steps out of their comfort zone.

(And we talked cameras for a bit… but of course.)


What would Iain say to someone who thinks getting dressed isn’t important?
(And by the way, he is even creative with workwear, inspired by his father.)

“It’s true what they say about judging a book by it’s cover because I have experienced it first hand. I can be allowed to play a roll because I wear a nice suit. Or am treated with more respect from an authority figure. If you don’t believe it try it, people notice.”

Iain is a blogger of images – is this menswear?

And creator /partner of a clothing line …..  Eng•lish

His business partner, who doesn’t understand creative types, manages the fabric importing and details. Iain is the designer / visionary and sources stores to buy the line. Together they make a great combination.
Iain knows, “…making clothes gives people jobs and producing in the province makes it, and the country stronger, but the majority of people here want the cheapest. Few in Victoria appreciate how much effort goes into bringing to the city even the smallest selection of high end designer lines. And I am looking to put creations inspired by here (Victoria/West Coast) into the world and if they like it elsewhere it would be great to see it in New York or Toronto.” (End of quote.)

I would like to summarize by saying Iain makes valid points – people should stop hiding behind their vehicles, walk to and from with weather layered attire and just get dressed. He made another point, “men dressed, gives more reason for women to wear their great clothes and nice shoes.”

(Oh and he has some pretty unique tattoos.)

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Matty Conrad – Hair Designer

Matty is one of the most modest, genuine people I have had the pleasure to interview. To me, the significant growth in his career happened because he stayed true to himself.

As I start these conversations, it’s amazing to hear what people have gone through. I often discover they don’t just get there (to a successful place in life) without some sacrifice or criticism by peers. Matty has done amazing. He has seen his fair share of personal change, but he trusted in the gentlemanly values of his grandfather and the idea of a sharply groomed man existing in today’s age. Matty now owns two successful hair salons in Victoria, BC . Within a few short months of our first interview for Vic42 he was named Canadian Men’s Hairstylist of the Year by Canada’s largest industry magazine – Contessa – and deservedly so!
Victory Barber & Brand
Lab Salon
Vic42 Feature

Photo Credit Al Smith

Teresa Matty

Alan Smith – Photographer

A fashion stylist’s work is shown of best when working with a great photographer (as often as possible). I am gifted to have a right hand for lots the work in studio, who is also my mentor on many levels – both business and photography. Thankfully, since I couldn’t possibly know everything about photography even after years of working on catalogues, magazines and for television / commercials, I can relax knowing with Alan Smith the image is going to turn out  – almost always better than expected.
All the images for Threaditorial “Street Style” are shots I have taken and it’s Alan Smith who has given me the courage behind the lens by providing best practices and all the latest industry tips.
We are also the team creating Vic42 – a documentation of the most amazingly talented and interesting people of our city.
Soon, for 2014, we plan to produce a series strictly on fashion, as periodical of pure expression for our individual passions – styling and photography. Stay tuned!

Photo Credit – Matty Conrad

Alan Smith

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